Frederique De Sousa

About Me

Hello! I’m Frederique De Sousa.

I had the opportunity to experience different range of web roles in my career, from start up to corporate, from product to services, from development to management to marketing to digital, employee to founder and everything in between.

This experience means I understand and care about every stage of a project's development. I am driven by results and want to work with a team that aspires to be and deliver the best, not just good enough.

I am open to a challenging e-Commerce position everywhere around the World with preference for United Arab Emirates (Dubai, Abu Dhabi) and Switzerland (Lausanne, Geneva, Zurich).



Badge Certification UX-PM Level 1 Badge Certification UX-PM Level 1



  • Date of Birth20 October 1987
  • NationalityFrench
  • LocationBarcelona, Spain
  • e-mailjob@fredods.com
  • Phone+33 (0)6 45 36 04 26
  • FreelanceAvailable

Experience

Global eCommerce Business Rollout Project Manager

Mar 2019 - Current Nestlé Nespresso SA

Due to my previous experience with Nespresso as contractor, they offered me the opportunity to be part of the new eCommerce HQ which moved to Barcelona beginning of 2019, great opportunity to bring my experience and feedbacks to improve our ways of working.

As part of the E-Commerce Rollout Project Team, I am in charge of leading and coordinating the deployment of features and websites across all Nespresso markets. Acting as the link between local teams, HQ and our IT partners, my role is to ensure IT solutions would meet Business requirements, accompanying local stakeholders during the entire project life cycle.

Responsible for the deployment of new eCommerce products, features and solutions for Nespresso worldwide markets on different channels (Responsive Websites & Mobile apps)
Deploy pilot projects, build and enhance the Rollout methodology
Setting milestones, project timeline and managing dependences on other projects and tasks
Deliver B2C & B2B websites & Mobile Apps, features and major upgrades, worldwide
Coordinate with IT (technical operations), UX Team, Testing Team, Webmaster Team and local Markets (content management)
Define test scenarios, review test cases, lead and support user acceptance test phases (functional and content)
Deliver according to business objectives (sales, conversion, SEO performance…)
Analysis and Reporting : Monitor & validate performances with HypeCare KPIs and dashboard.

Rollouts handle :

Paypal / Connected Machines (Barista + Essenza Plus + Vertuo Venus) / Vertuo Technology / Subscription / Nespresso & You / Distributors /B2B & B2C

International Digital & e-Commerce Specialist

Oct 2016 - Feb 2019 Amaris / Nespresso

Working as Consultant for Nespresso HQ in their eBusiness Rollout Team to help them to deploy the new Hybris eCommerce platform around the world, some new features , support and help local markets team.

Rollout of 39 new eCommerce B2C websites with many stakeholders

Deployed the 1 major market and supported 7 markets launches on the new Responsive Nespresso eCommerce B2C websites

Supported on Hybris platform for markets

Built and documented technical/setup webmastering guidelines

Conducted 3 main eCommerce features deployment (Subscription / Rating & Reviews / Easyorder ) on 13 countries to achieve objectives

Delivered 3 features configuration trainings to Operations Specialists to build and improve markets capabilities to run and master advanced eCommerce activities

Enhancement of a fully digital integrated content strategy

Configuration/Implementation of more than 300 content pages to have a full User eXperience accross our websites

Responsibility for campaign scouting and global rollout by mapping and optimising content strategy to find opportunities and improve performance

Coordinate content needs from the local markets teams, forecast and analyse the potential return of optimising and creating new content

Automatize and industrialize the features rollout process for upcoming markets with IT and Config departments

Accessibility and disability awareness, making 6 markets WCAG 2.0 AA ready

Digital & e-Commerce Project Manager

Jan 2014 - Jul 2016 Editions Atlas Group / Provea International

Site management (E-commerce) of subscriptions Provea and Editions Atlas for Switzerland and abroad (17 markets).Evolution from Desktop sites to Mobile sites (m.) with dedicated CMS.

Management of development projects (A/B Testing, Mobile, Social Networks, Enhancements current process)

Reporting, analysis, SEO, SEM, Using Google Analytics to analyze the data.Establishment of Retargeting, Setting up of RTB

Website Coordinator

Jan 2013 - Dec 2013 Provea International

Responsible for maintenance of website content for Miriale.com, Tono.com and MirialeAndTonoStore.com for Switzerland and International (15 countries).

Management of development projects
Reporting, analysis
Develop mini-website for campaigns marketing (Landing Page)
Emailing

Founder & Paid Search Manager

Mar 2013 - Nov 2014 We Are Digital

Management of SEM campaigns
SEO optimizations
Facebook Ads campaign management
Set up Marketing Email Campaign (MailChimp and Sendinblue)

Chief Technology Officer

Jul 2011 - Jul 2013 All Together

Co-founded with my friend Arnaud Auger Sengupta

Created the whole website from scratch:

Developed back end with a tailored framework in MVC model with Smarty for view, programming in PHP5, HTML5, CSS3 and Ajax (jQuery)

Developed front end with Slim Framework (like Symfony2), PHP5, HTML5, CSS3 and AJAX (jQuery)

Managed a team of 5 web developers: assigning tasks, coordinating the team

Skilled in tools like TortoiseSVN, Kanbanflow and SublimeText2

SEO, SEM, Analytics

Certification

UX-PM Level 2

May 2018 UXalliance

UX-PM Level 1

Nov 2017 UXalliance

Google Analytics Individual Qualification

Jul 2017 Google

Front End Development

Oct 2016 Free Code Camp

Google "Pour les Pros"

Sep 2016 Google

Russian Level A1

Sep 2016 Babbel

Google Digital Active (Marketing)

Jun 2016 Google

PRINCE2 Foundation and Practitioner

Aug 2015 APMG-International

Education

3D Programmer

2008-2009 Objectif 3D

Diploma "Baccalauréat STT" option IT

Jun 2006 High School Barthélémy de Laffemas

Digital Skills

e-Commerce

Project Management

Google Analytics

Other Skills

CMS (Wordpress, Prestashop)

MS Office

Social Media (Ads & Management)

Google Adwords

Testimonials

My Freelance Services

Responsive Design

Website Creation

You want to create your website in order to be visible online for your customers ?
Contact me and I will help your in this Digital transition.

Photography

Audit

You want to make an audit of your website in order to improve your UX, UI or SEO ?
I will be happy to help your to optimize your website.

Creativity

Project Management

You have some projects to manage by a certified Project Manager ?
Contact me to give me more explanation them.

Advetising

Social Strategy

You want to be on Facebook or Instagram in order to reach your audience ?
I will elabore a strategy following your goals.

Get in Touch

Barcelona, Spain
job@fredods.com
+33 (0)6 45 36 04 26

Contact Form